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How to thrive as a freelancer - the view from inside the agency

Let’s face it, freelancing has its freedom perks; there’s scope to set your own timetable and even where you work. But life away from the reliability of a permanent role needs working at. Securing clients is more than likely your biggest challeng..

A brave time to start a magazine?

There's a bottomless pit of online content to compete against, and climbing production costs, so why be in print? Magazines typically survive by running multiple paid-for ads which can fill around two-thirds of a publication’s pages. This defini..

Keyboard journeys - history of the # hashtag

We might use this little pointy character everyday in our marketing but how did that all begin. I put myself on a quest to find out more. My Apple keyboard, bought around 2005, is still in pretty good shape. In fact, the E key, typically first t..

Latest thinking on writing articles: ways to effective article layout

The basic principles behind writing articles and killer article layout sound pretty simple, right: an arrangement of words with headings that carry opinion or share ideas.....

5 Great way to write with confidence

‘Words, words, words, I’m so sick of words!’ sang Eliza Doolittle in ‘My Fair Lady’ and sometimes she’s just spot on. As a copywriter, I know finding the right words can be a sweat and a struggle. Writing needs to be interesting, fres..

Scrolling – good for fingers but not for SEO

As a Content Strategist I’m on a mission. The brief I’ve chosen – to keep up to speed with what’s happening out there in web development land. I make sense of how it will impact on SEO and what this means for my clients and collaborators. Tod..

Successful content migration can be yours

Content migration – if you’re planning a new website or are already full steam ahead with a new build have you thought enough about it? To be honest, if you’re just moving content from one website to another without assessing its usefulness and..

Google becomes most trusted Most Trusted News Source

Read all about it… it’s been revealed that Google has become our first stop shop for news coverage. Considered a trusted source of news we’ll go first to see what Google has to offer before heading off for other traditional sources. Read the ..

Working with SEO just couldn’t be simpler

Here’s the latest in my series of posts about SEO and how you really can do it. Covering off some simple basics Try this – when you think SEO think simple. There are simple ways you can improve your Search Engine Optimisation that will grow you..

SEO – what can you do about it?

I was asked yesterday why today’s tech-savvy business people are still reluctant to adopt SEO. It got me thinking where does this resistance come from? By now, surely most people with a website have heard of it; many know it helps search engine ran..

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