Online digital customer campaigns are information rich: as soon as copy is posted online or emailed out to clients, customer engagement and interaction effectiveness results come in.
Generating such marketing content means taking an experimental approach to text headings, subject lines and body copy. You need to give marketeers options to audience test: what is going to get the greatest response?
This was exactly the working relationship we had with creative branding agency Chaos Design for their Heathrow Terminal 2 and Heathrow Express clients. Over several months, we created B2C acquisition and reactivation comms to excite and engage these discerning travel customers.
Customer invitations, offers, card-holder events and special holiday destinations were all explained within tight word counts. Copy really needed to get to the point and still follow the client’s tone of voice. A fun challenge for us copywriters.
TEXT EXAMPLE
Hi [name]
We’ve got 2 great reasons to celebrate being a Heathrow Rewards member this spring. Don’t miss our exclusive offer when you shop at World Duty Free, plus triple points on all ladies’ accessories.
Wherever you’re jetting off to there’s an inspirational range of products to tempt you in World Duty Free. Pick up last-minute essentials, find unique gifts for family and friends, or treat yourself to something fabulous!
CTA: Browse among our brands
Project overview:
- Broad brand representation
- Pithy, engaging content
- Text options for marketing needs
