The best way to explain the complex needs of institutional change is to break it down into easily digestible info chunks.
That’s exactly why healthcare companies engage talented creators at London-based agency Studio La Plage. Their creative solutions are what’s needed to create and animate complex change comms.
We were brought into the creative process to develop draft scripts for a number of training materials. Animations would walk specialist healthcare staff through the methods and benefits of change. Messaging had to be succinct, on-brand and display a consistency that allowed the story arch of the training to be clear.
Taking content prompts from various strategic documents, scripts were carefully created to meet exacting expectations. Enough detail was required so final output had impact while content stayed concise, engaging and therefore memorable.
This draft script development happened at an early phase in the creative process. The unique nature of the work meant text was constructed playing close attention to how designers would animate the voiceovers to enrich the learning experience.
Project overview:
- immersive project onboarding
- absorption of house style
- design input
- over 40 minutes of script creation
- content delivery to tight deadlines
