In-house copywriter for Harrods

There was definitely a certain buzz and glamour to be enjoyed during time spent as a copywriter for this stand-alone name in luxury retail.

Behind the scenes of Harrods Knightsbridge store, sat an in-house creative agency responsible for creating stunning on-brand text and visuals for projects of all sizes.

To have such a role is a copywriter’s dream. Whether crafting text dripping with superlatives to launch new products and promotions in high-end brochures, magazines and CRM mailouts, interviewing staff for the latest issue of the store’s quarterly staff magazine or creating concepts and text for staff engagement materials, no two days were the same.

Whether introducing fine wine or the freshest pick of Assam teas, demonstrating the enriching powers of the Beauty Halls’ latest discovery, the must-have qualities of this season’s little black dress, enthusing Sales Associates for the upcoming sale everything was written to engage, inform and keep the brand alive.

Harrods demanded thinking on your feet, a quick response to the shortest of deadlines and living the brand.

Values we continue to extend to each of our clients today.