Institutional change needs creativity and clarity in equal measure. One multi-national corporate faced just that need while undertaking a major 3-year project to transform their global IT infrastructure.
Appointing change communications supremos Targit to shape and share messaging, we were part of the Targit team for the final year of delivery.
With deadlines pressing, it was essential we were able to onboard at pace. Initial need indicated that our carrying out a full content audit of the global IT staff portal would identify needed messaging enhancements and design improvements.
With these adopted, we were brought further into the project to create campaign content for numerous ‘go lives’ and key project drivers including teaser content, video scripts, microsite and landing page web copy, email campaigns, corporate storytelling and digital newsletters.
It turned out to be an action-packed and highly dynamic 12 months.
“Rachel joined our team for a twelve-month contract supporting transformation communications for a large global client. Simply put, Rachel writes and curates great content. She is also incredibly reliable and responsive. But that’s not all. What I have really valued about working with Rachel is her ability to analyse, assess and make strategic recommendations for structuring websites and portals, to craft meaningful copy that really lifts corporate newsletters and to come up with headlines that will engage and be memorable.”
Jill Gaskell, Targit Communications