Boosting small business web presence

Wanting to keep her business as healthy as her patients, Valerie came to us to refresh, SEO optimise and impact maximise the written content on the Body Awareness website.

As a qualified therapy practitioner and certified massage therapist, it was important from the off for us to fully understand her business offer and how to tailor it to appeal to potential clients.

So, over a coffee and a laptop together we completed our Web Content Development Questionnaire for her business. This exploration defined essential key specifics in areas that included her audience, deliverables, USPs and calls to action.

Gaining such a clear view of the business was a fantastic starting off point for shaping new website content. It influenced the adopted tone of voice and working vocabulary to explain who Body Awareness are and what sets them apart as the specialists.