SEO keywords

Understanding SEO impact and performance is essential to building and running an effective digital presence. In all, there are around 200 on-page factors Google checks when deciding where to position a website on its Search Engine Results Pages (SERPs). The exact figure is closely guarded by Google but enough is known for you to get your SEO to work for you.

SEO – the facts

Getting your SEO right will influence how your website compares to those of your competitors and other information sources. Working with a website developer who builds your site the correct way for SEO and then creating SEO-rich content for it is a major step towards a great online presence.

With so many on-page SEO factors to be aware of it can be hard to generate content that works for the search engines and still engages your audience. That’s why you want to work with a copywriter who knows how SEO works and can make it work for you.

SEO building with an experienced copywriter

Google places great importance on website’s having engaging and informative content that makes the most of SEO. They want content that they, and your on-line audience, can trust. That’s why, I create content that adopts keywords in a natural way, that boost’s SEO performance and allows the personality of your business to shine. This is content your customers want to read and not just get through. Read more about my creative copywriting.

By analysing the Google Keyword Planner, Google Trends and other SEO keyword tools and I build up a strong list of effective keywords that can help shape your content strategy.

Have your own SEO Content Audit

An SEO Content Audit considers the strength of your website against best current thinking around effective optimisation. I keep myself up to date with the latest optimisation know-how so the content on your website works to strongly position your business on Google search pages.

The audit will reveal a number of major factors that have a positive impact on SEO including:

  • how relevant your current on-page content is compared to keyword search terms entered online – demonstrated through identifying researched, relevant keywords found through Google analytics tools
  • an overview of how your website is currently be engaged with by its visitors
  • opportunities for new content for your website
  • an overview of how the structure of written content could be improved

By working with a copywriter with content strategy experience, you’ll understand the words you should be using, where to apply them and how they are performing for you. This will help shape your SEO understanding, as well as your website’s functionality.

SEO training

Do you or your organisation need to know more about on-page SEO? That’s not a problem – just get in touch. I offer bespoke in-house training on SEO. Together, we’ll identify the knowledge gaps and pain points your experiencing and create a solution just for you.

You’ll discover how to improve the most important on-page SEO elements with your website content. Plus, I can show you just how writing for the web is different to writing for print. You’ll be shown how you can work with your website to continually grow its SEO.

Get in contact if you’d like to know more.