Creative copywriting

selection of customer relationship marketing material

Having a strong Content Strategy is partly based on knowing what will engage your clients. Whether the copy you need is for digital or print, the words used are often key to the project’s success. Therefore, work with a flexible copywriter who understands the differences between channels and has a wealth of experience to draw from.

Working with a broad range of brands

As a copywriter, I enjoy working with such diverse clients as Selfridges, Six Sentinels, Harrods, Kcom, British Wool, Shots magazine, the HE sector and CARAT jewellery. Their individual personalities shine through my writing  and my product experience covers digital marketing and website copy; feature articles, brochures and packaging.

At the briefing stage, I take time to get to know your project and your company so I fully understand your brand, customers and business goals.

High-performing digital content

Put simply, there are fixed reasons why writing effectively for digital channels is different to content for print.

One of the challenges to face is how to adopt high-performing keywords into your digital content. Content needs to be keyword rich for heightened Search Engine Optimisation (SEO) but also to read naturally for customers visiting your website. Getting this balance right will have a positive impact on where your website gets positioned on search engine results pages. Read more about SEO in my blog.

experience of working on a broad range of employee engagement products

Google is a great tool for discovering keywords, which sit at the heart of fully optimised content. Among its many analytic functions it can reveal how keywords preform over time; terms being entered into search engines to call up results and how these trends vary across the world. Get in contact if you’d like help identifying the keywords you should be using in your digital content.

Tone of voice development

Come to me to develop a tone of voice for your business. This can be built into a complete bespoke Style Guide for your organisation including insight into suitable language; ways of expression and a glossary of terms. Having your own full and detailed Style Guide is particularly essential if you’re standardising content from various website contributors through a Content Management System (CMS).

Once your individual tone of voice is developed it can be absorbed into all your communication channels, whether they be digital or in print.