Latest thinking on writing articles: your way to effective article layout

The basic principles behind writing articles and killer article layout sound pretty simple, right: an arrangement of words with headings that carry opinion or share ideas. In the online world we can add to this digital resources such as photos, illustrations, video clips and audio files to make the article layout more interesting. So, if […]

5 Great way to write with confidence

‘Words, words, words, I’m so sick of words!’ sang Eliza Doolittle in ‘My Fair Lady’ and sometimes we all feel that pain. But finding the correct words to suit your writing is so important and worth spending time on. I’m selecting language every day to shape the various needs of my clients and if you consider this might range across […]

5 ways to immediately improve your writing for the web

Every time you sit at your computer to add a new page to your website or create a fresh product description there is one key question you must ask yourself first. It isn’t ‘How long should I make the page content?’ (although that can be part of your on-page SEO strategy), or ‘Do I have a good image to […]

So what does a copywriter actually do?

With over 20 years under my belt as a professional writer and creative copywriter I’ve worked in many sectors on a variety of brands; seen the difference quality writing can have on achieving marketing goals and customer engagement. Writing for print and digital might be my bread and butter but I know businesses can find […]