Copywriting

5 ways to immediately improve your writing for the web

Every time you sit at your computer to add a new page to your website or create a fresh product description there is one key question you must ask yourself first. It isn’t ‘How long should I make the page content?’ (although that can be part of your on-page SEO strategy), or ‘Do I have a good image to […]

So what does a copywriter actually do?

With over 20 years under my belt as a professional writer and creative copywriter I’ve worked in many sectors on a variety of brands; seen the difference quality writing can have on achieving marketing goals and customer engagement. Writing for print and digital might be my bread and butter but I know businesses can find […]

5 Great Tips to become a confident writer

‘Words, words, words, I’m so sick of words!’ sang Eliza Doolittle in ‘My Fair Lady’ and sometimes she’s just spot on. As a copywriter, I know finding the right words can be a sweat and a struggle. Writing needs to be interesting, fresh and sometimes, heaven forbid, witty. This simply isn’t always easy for a copywriter to do, let […]