Business today

5 Great way to write with confidence

‘Words, words, words, I’m so sick of words!’ sang Eliza Doolittle in ‘My Fair Lady’ and sometimes we all feel that pain. But finding the correct words to suit your writing is so important and worth spending time on. I’m selecting language every day to shape the various needs of my clients and if you consider this might range across […]

So what does a copywriter actually do?

With over 20 years under my belt as a professional writer and creative copywriter I’ve worked in many sectors on a variety of brands; seen the difference quality writing can have on achieving marketing goals and customer engagement. Writing for print and digital might be my bread and butter but I know businesses can find […]

Getting the right mindset for business: tales of a quiet American

Hurrah! Another apprentice makes it through the cat-fighting, back-stabbing and baloney of the boardroom to become Lord Sugar’s business partner. It may make exciting TV but don’t be fooled. Being good in business can, and I think should, happen a lot more quietly! I recently worked on the build of a new website for a […]