Business today

So what does a copywriter actually do?

With over 20 years under my belt as a professional writer and creative copywriter I’ve worked in many sectors on a variety of brands; seen the difference quality writing can have on achieving marketing goals and customer engagement. Writing for print and digital might be my bread and butter but I know businesses can find […]

Getting the right mindset for business: tales of a quiet American

Hurrah! Another apprentice makes it through the cat-fighting, back-stabbing and baloney of the boardroom to become Lord Sugar’s business partner. It may make exciting TV but don’t be fooled. Being good in business can, and I think should, happen a lot more quietly! I recently worked on the build of a new website for a […]