Internal and corporate communications
Communications for audiences of staff, students, customers or stakeholders need to package ideas in simple, easy to understand formats. My communications’ experience has input to a broad range of print and digital products in language tailored for each audience. I have produced regular corporate newsletters, annual reviews and magazines in print and increasingly for digital […]
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Copywriting for every situation
Combining my skills as a copywriter and content strategist I offer clients high-quality creative that delivers personality to their marketing goals. Understanding strategy, I craft email campaigns, brochure copy and website content that builds customer engagement. It’s my role to interpret the brief and deliver written text in a language that moves your business forward, […]
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Freelance writer for Selfridges
Being a freelance writer brings you so many great opportunities and among my best has been working for Selfridges. The household name that brings you funky luxury with a high-street vibe invited me to create customer engagement content for all its stores. The brief: to entice customers to come instore to snap up must-have buys and […]
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In-house copywriter at Harrods
I enjoyed the buzz and glamour of being a copywriter for Harrods for three years. Behind the scenes in their Knightsbridge store, this in-house creative agency brought text and visuals together on projects of all sizes. To say this role was exciting is an understatement. Whether crafting text dripping with superlatives to launch a new […]
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Fully optimised website development for new venture
Fully optimised website development for new venture Innovative start-up, Six Sentinels, wanted to come to market with a robust website that clearly explained them and set them comfortably against competitors. They already had a web design agency engaged to build the site and wanted to ensure that website navigation and content were fully optimised. Get […]
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Helping clients with detailed in-house SEO training
The Challenge: After their website indexing was trashed through spammy and unexplained back-linking, leading office furniture supplier, Whiteley’s, desperately needed to improve their online SEO. Having engaged a digital marketing agency to turnaround their back-linking problem, they came to me to boost their own understanding of on-page SEO. I put together a programme of SEO […]
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Getting the content right for a specialist website
The Challenge: When experienced vertical transportation engineers, The Lift Consultancy (TLC), began planning for a new website they needed help to decide which content to bring across to their new website. Their commercial growth meant that the new site’s design and the content needed to strongly position the company against their competition. At the planning stage, it quickly became […]
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Optimised content for fitness charity’s new website
YMCA at One KX is a brand new centre for yoga, Pilates and meditation, set to become London’s premier mind body destination. Located in the heart of London’s vibrant Kings Cross community, OneKX is part of Central YMCA, the world’s founding YMCA and the UK’s leading health, fitness and education charity. They were looking for […]
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Online shop sees traffic grow with SEO Audit
Established online retailer, Bohohemp, wanted to grow its customer base and better connect with potential customers through search engines. They knew that Search Engine Optimisation (SEO) would be a helpful tool to achieve this but with so much of their time committed to the business they didn’t feel able to tackle it. Bohohemp brought in […]
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Inter-agency network grows business and customer confidence
Being an all-rounder may make you popular on the school sports field but in business being a specialist counts. The only difficulty is what to do when a client needs something you don’t offer. That’s why digital marketing agency, Zambezi Digital, are partnering with Content Strategist, Rachel Hodges. They see the value, and business growth […]
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