My approach

My approach is flexible and extremely client focussed. Come to me with your ideas and I can create new copy for you that explains exactly what you want it to. I can help you find a tone of voice that fits your business, sector and personality, originating and refreshing the written word for new websites, site redevelopments and a broad range of print materials. I’m also a dab hand at advising on the content flow of any website or printed piece and can offer recommendations for easily adoptable search engine optimisation (SEO) keyword improvement; content auditing and migration for evolving websites, as well as comprehensive copywriting and tone of voice creation across all channels. You’ll find I’m easy to brief and understand quickly and easily what you want to achieve.

selection of articles copywritten by Rachel Hodges

Talented copywriting

My understanding of both digital and print channels allows me to offer a truly joined-up approach to marketing needs. You’ll find that the copy I write sits naturally as part of your brand. I can establish a complete personality and full Style Guide for your organisation or work from guidelines already established. With years in the business, I have strong working relationships with web developers, digital marketers, SEO specialists and graphic designers and, when necessary, can provide clients with a complete suite of services. Find out more about my approach to creating Creative Content and here’s some examples of my work.

Website development

Don’t waste the impact of a new or refreshed website by filling it with the same old content. Is the text still fit for purpose? Does it feature all the services you offer and how does it make you appear against your competition? Clients of my digital services choose me when planning content for their new or refreshed websites. After being briefed on the key purposes and goals of any planned website development, I go on to plan their new content and create text that’s fresh, well organised and customer targeted.

Make SEO your friend

By understanding the benefits available through improved website SEO I can suggest ways to optimise your web content for today’s audiences and search engines. Benefit from my approach that discards the jargon and leaves you with a list of fully actionable improvements. If you would like to know more about how your website content impacts on the SEO performance of your website and other online presences then get in touch. You’ll discover what are the most important SEO elements and how to adopt SEO principles into your writing. Read more about my SEO services.