If you're looking for a fresh take on how to think about SEO and optimising your website content then you've come to the right place.

Through my blog I explain and demystify this 21st century 'dark art' so you can concentrate on reaching more people through your website.

Latest thinking on writing articles: your way to effective article layout

The basic principles behind writing articles and killer article layout sound pretty simple, right: an arrangement of words with headings that carry opinion or share ideas. In the online world we can add to this digital resources such as photos, illustrations, video clips and audio files to make the article layout more interesting. So, if […]

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5 Great way to write with confidence

‘Words, words, words, I’m so sick of words!’ sang Eliza Doolittle in ‘My Fair Lady’ and sometimes we all feel that pain. But finding the correct words to suit your writing is so important and worth spending time on. I’m selecting language every day to shape the various needs of my clients and if you consider this might range across […]

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5 ways to immediately improve your writing for the web

Every time you sit at your computer to add a new page to your website or create a fresh product description there is one key question you must ask yourself first. It isn’t ‘How long should I make the page content?’ (although that can be part of your on-page SEO strategy), or ‘Do I have a good image to […]

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How to write brilliant web copy

I was delighted to be asked to cover the topic of ‘Why writing for the web is different’ in a recent webinar for Enterprise Nation members. If you’re a member and haven’t yet heard my advice about how you can write like a Web Editor then you can watch the presentation online now. Otherwise, here’s an overview of my advice […]

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you're way to effective content strategy

SEO: here’s how to improve your SEO

I was asked yesterday why today’s tech-savvy business people are still reluctant to adopt SEO. This got me thinking: where does this resistance come from? By now, surely most people with a website have heard of SEO; many know it helps search engine ranking and there’s enough information about it online to sink many a battleship. Yet […]

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Benefits of using a copywriter

So what does a copywriter actually do?

With over 20 years under my belt as a professional writer and creative copywriter I’ve worked in many sectors on a variety of brands; seen the difference quality writing can have on achieving marketing goals and customer engagement. Writing for print and digital might be my bread and butter but I know businesses can find […]

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parallax web design and SEO

Scrolling – good for fingers but not for SEO

As a Content Strategist I’m on a mission. The brief I’ve chosen – to keep up to speed with what’s happening out there in web development land. I make sense of how it will impact on SEO and what this means for my clients and collaborators. Today we’re on a voyage for the parallax. Website […]

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Understand what to do with content on the move.

Successful content migration can be yours

Content migration – if you’re planning a new website or are already full steam ahead with a new build have you thought enough about it? To be honest, if you’re just moving content from one website to another without assessing its usefulness and optimisation potential first then you are seriously wasting your time. Let’s face […]

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Google becomes go to source for news

Google overtakes traditional media to become Most Trusted News Source

Read all about it… it’s been revealed that Google has become our first stop shop for news coverage. Considered a trusted source of news we’ll go first to see what Google has to offer before heading off for other traditional sources.  Read the full story Trust is the keyword here. We’re trusting Google to […]

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Search engine optimisation

Working with SEO just couldn’t be simpler

Here’s the latest in my series of posts about SEO and how you really can do it. Covering off some simple basics Try this – when you think SEO think simple. There are simple ways you can improve your Search Engine Optimisation that will grow your business. It is worth some of your time to […]

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